Times are tough right now. Year to year sign-ups were down by almost 5% across the network in 2008. Quarter 1, 2009 is projected to drop 8%. As expected, people are less likely to join a gym when jobs and wealth are in jeopardy.

To help you through challenging days, we are rolling out the following programs to add efficiency to your operations and impact to your sales pitch:

- Multi-role staffing program - learn how to combine roles to limit overhead
- Increased store product line - we've added 20+ high-margin, must-have products
- special "better body - better wallet" marketing material and point of sale signage

If you've got suggestions on how we can you through these tough times - let us know.

Share your winning ways with other franchisees, ask a questions, or just get the buzz in the franchisee forums.

Stay competitive - learn about marketing and participate in the 2008 and 2009 advertising programs

- corporate marketing initiatives (2008, 2009)
- corporate advertising schedule (2008, 2009)
- learn about marketing and advertising
- franchisee advertising and promotional materials (2008, 2009)
- media guidelines and standards


Ask questions, share your experiences, and network with other Franchisees in the Franchisee Marketing forum.

Meet Jack Palantz - Detroit franchisee Jack Palantz just implemented a successful equipment upgrade in 6 of his 12 locations. Pictured here with lead club manager Mary Hartley Jack says the experience taught him a lot and has made his members very happy. Plus the new equipment is credited with increasing new member signups by at least 25%. Hear his story, his tips getting staff cooperation, and his plans for the remaining 6 clubs.

We've got just 6 weeks before the regional franchisee meeting. Please review the following sections in preparation:
- regional schedule
- preliminary agenda
- meet the presentors
- provide feedback and suggestions
- venue profile and local attractions